About the Project

Represented in Portugal by PBS – PURA Bio Solutions Lda., PWT – PURA Water Tech®’s mission is to develop and implement biological water treatment systems for swimming pools. These systems are based on advanced technology and are completely free of chemical products. They were designed to ensure safe, efficient, and sustainable use, meeting the demands of a public that is increasingly aware of the importance of health and environmental preservation. PURA’s focus is on innovation applied to the pool sector, combining scientific knowledge, process engineering, and sustainable practices to create solutions that stand out for their reliability, energy efficiency, and reduced environmental impact.

The company is strongly committed to research and continuous optimization of its systems, ensuring that each project benefits from the latest technological developments in this area. Based in STARTUP LEIRIA, a dynamic hub for entrepreneurship and innovation, PURA works in close collaboration with partner entities that add value at different stages of the process. The GLOBALAB analysis laboratory ensures the microbiological and physicochemical control of the water, guaranteeing compliance with the highest quality standards. Meanwhile, the ARQUITECTURA VIVA firm collaborates on the aesthetic and functional integration of solutions in residential or public contexts, whether new constructions or conversion interventions. This project represents a new approach in the pool sector, combining engineering, science, and design in a modular and adaptable solution that effectively meets current demands for comfort, safety, and environmental responsibility

PURA's Team

Jorge Silva

Co-founder and CEO
Mechanical Engineer

Susana Poças

Co-founder
Landscape Architect

Paulo Silva

Marketeer + Consultant

Xarlie

5 year researcher
living in a pool
PBS Showroom

Rui Pedro Simões

Architectural Technician
Draughtsman

Joana Martins

Lab technician